Website Localization

Website Localization in Dubai: Bridging Cultures, Expanding Horizons

Dubai is often called as the City of Gold or the Gateway to the Middle East because it is a business hub where many visitors and investors from all over the world keep their eyes to invest and to generate more revenues out of their businesses. Dubai has been going through a process of development and it has state-of-the-art infrastructure, and dynamic economy which is favourable for multinational companies to target the customers of diverse cultures and languages, here comes the need of website localization services

Why Website Localization Matters in Dubai?

The residents and visitors in Dubai have multicultural backgrounds and the city hosts people from all over the world which speak and understand different languages. If a business wants to target them, it has to attract them literally and culturally. Therefore, website localization is essential due to following reasons:

Language Diversity:

In Dubai, there are over 200 nationalities which coexist in a single city. Arabic is the official language here, but the people of other ethnicities mostly communicate in English. Local people speak Arabic which people from other regions communicate in English so the website must be localized in such a way that it covers the local as well as expatriates.

Cultural Sensitivity:

Dubai is deeply rooted in Islamic traditions and values due to which any business must adhere to cultural norms and give respect to local customs. Website localization must be aligned with the cultural sensitivity here so that the cultural and religious sentiments of the target audience should be well preserved.

Search Engine Optimization (SEO):

Any website can get increased visibility in Dubai’s market if it is SEO optimized for the search engines. If the website contains region-specific keywords and phrases, the visitors using those keywords to search their specific requirements would be directed to the website hence resulting in an increase in website traffic.

User Experience:

A well-localized website also helps in enhancing the user experience. It is a general observation that the visitors on a website are more likely to engage with the content that attracts them personally. In this way visitors feel more comfortable and like to avail the products and services offered on the website.

Competitive Advantage:

Those websites which are localized are considered as far superior than the other websites which do not adopt this strategy. This also reflects that the business management is customer oriented and focusing to serve the local market in the best possible way.

Our App Localization Services:

Best Team of Content Writers and Translators:

Localization in Dubai Company has best content writers and translators for all languages spoken in Dubai who have experience of many years and consider following aspects in website localization process:

Language Selection:

In Dubai, most commonly spoken languages are Arabic and English in which localization is primarily done but there is a significant majority of Hindi, Urdu, and Tagalog speakers in Dubai, so these languages are also considered as important. Moreover, the language selection process is totally dependent on the preferences of the business management and which language community they are targeting.

Cultural Adaptation:

Respecting local customs, traditions and religious sensitivity is a primary focus in this process. This can be achieved by taking care of images, color schemes and content text.

Legal Compliance:

Compliance with local laws and regulations regarding e-commerce, privacy and data protection is also considered.

Mobile Optimization:

Websites must be optimized to be effectively open on a mobile phone as every phone has an active internet in Dubai, so the experts ensure mobile friendliness.

Localized Content:

Product descriptions, blog posts, and customer reviews are translated and adapted with the local market.

Payment Options:

Clients are provided with popular local payment methods such as credit cards, digital wallets, and cash-on-delivery.

Customer Support:

Customer support team is always there 24/7 to assist the clients any time of the day and week.

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Website Localization